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UK Housing Market Cools as Asking Prices See Steepest July Drop in Over Two Decades
Sharp Summer Slide in Asking Prices
In a striking shift for the UK housing market, average asking prices for newly listed homes fell by 1.2% in July 2025, marking the largest July decline in over 20 years, according to property portal Rightmove. This translates to a £4,531 drop, bringing the average asking price to £373,709.
Key Drivers Behind the Decline
- High Inventory Levels: The number of homes for sale is at a decade-high, intensifying competition among sellers.
- Buyer Savviness: With more choice, buyers are quick to spot overpriced listings, prompting sellers to adjust expectations.
- Stamp Duty Changes: April’s increase in stamp duty has particularly impacted higher-priced markets like London.
- Seasonal Trends: July typically sees a dip in activity due to summer holidays, but this year’s drop is unusually steep.
Regional Highlights
| Region | Monthly Price Change |
|---|---|
| Inner London | -2.1% |
| Greater London | -1.5% |
| North East England | +1.2% |
Market Sentiment
Rightmove’s property expert Colleen Babcock noted, “Discerning buyers can quickly spot when a home looks overpriced compared to the many others available in their area.” Despite the price drop, sales agreed are up 5% year-on-year, and buyer inquiries have risen by 6%.
Outlook for 2025
Rightmove has revised its 2025 price growth forecast from 4% to 2%, citing sustained seller competition. However, the platform still expects 1.15 million property transactions this year.
Mortgage Trends
- Average two-year fixed rate: 4.53% (down from 5.34% last year)
- Average wage growth: 5% year-on-year These factors are improving affordability and keeping buyer interest buoyant.
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