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Sun, Sea… and Savings: Greek Holidaymakers Downsize Summer Plans
For years, Greece’s island-hopping summers have been a treasured ritual for locals, but this season, spiraling accommodation costs at luxury resorts have left many citizens rethinking their escape.
With rates in popular destinations like Santorini and Mykonos climbing to record highs, Greek tourists are trimming both the length and the location of their getaways. Weekend trips to nearby islands, budget-friendly family-run guesthouses, and off-peak travel have replaced week-long stays at high-end seaside hotels.
Hoteliers in lesser-known destinations, such as Syros and Nisyros, report a surge in domestic visitors seeking authentic experiences without the hefty price tags. Meanwhile, travel experts note that the shift may boost smaller economies, diversifying the country’s tourism footprint beyond the usual luxury hot spots.
“People still want the beach, the food, the sunsets,” said one Athens travel agent. “They’re just finding ways to have it without draining their wallets.”
From picnics on secluded coves to evening ferry rides instead of flights, Greek holidaymakers are proving that a great summer doesn’t need five stars — just a little creativity and a lot of sea breeze.
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