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From Eurovision to Intervision: Russia Launches Its Own Global Song Contest
Excluded from the Eurovision Song Contest since its 2022 invasion of Ukraine, Russia is staging its own international music competition — the revived Intervision Song Contest — with the final set for Saturday in Moscow.
Backed by President Vladimir Putin, the event resurrects a Soviet-era brand and promotes what organisers call “traditional family values.” Twenty-three countries — including China, India, Brazil, South Africa, and the United States — will compete for a 30 million rouble ($360,000) prize. Serbia is the only nation taking part in both Eurovision and Intervision.
Unlike Eurovision’s public voting, winners will be chosen by a professional jury from each participating country. Russia’s entry is nationalist pop star Shaman, while the U.S. will be represented by Australian-born singer Vassy, stepping in after R&B artist Brandon Howard withdrew.
Foreign Minister Sergei Lavrov framed the contest as an “alternative approach” to preserving cultural and moral traditions, in contrast to Eurovision’s flamboyant style and LGBTQ+ inclusivity. Critics, including Kyiv, have dismissed Intervision as a Kremlin propaganda tool.
The show will air live on Russian television and, according to organisers, be available internationally to audiences totalling more than four billion people.
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