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Canada Strikes Back: Joly Unveils Three-Point Plan to Shield Industry from U.S. Tariffs
Innovation Minister Mélanie Joly has announced a sweeping three-point industrial strategy designed to protect Canada’s economy from escalating U.S. tariffs under President Donald Trump’s trade policies.
Speaking ahead of a major address in Toronto, Joly emphasized that Canada’s auto, steel, aluminum, copper, and lumber sectors are under direct threat from Washington’s trade war. “It’s not a wait-and-see approach. This is a Canadian moment we need to seize,” she said.
The plan focuses on:
- Protecting jobs through immediate financial relief for industries hit hardest by tariffs.
- Creating new employment opportunities by accelerating approvals for major projects and investing in domestic production.
- Attracting global talent and investment by leveraging Ottawa’s purchasing power and long-term defence contracts to stimulate innovation.
Ottawa has already committed billions in targeted support, including $400 million for Algoma Steel and $1.25 billion for the softwood lumber sector. The government also plans to use its new Build Canada Homes agency, Buy Canadian policy, and Defence Investment Agency to drive growth and re-establish a domestic military industry.
Joly framed the initiative as both a defensive and forward-looking measure, aiming to help Canadian industries adapt, pivot, and compete globally despite mounting U.S. trade pressures.
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