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GM Pulls Plug on BrightDrop Vans, Casting Uncertainty Over Ontario Plant
General Motors has announced it will end production of its BrightDrop electric delivery vans at the CAMI Assembly plant in Ingersoll, Ontario, marking a major setback for Canada’s electric vehicle ambitions. The decision comes after months of halted operations and reflects weaker-than-expected demand in the commercial EV market.
The CAMI facility, retooled in 2022 to build BrightDrop vans, was seen as a cornerstone of Ontario’s transition to green manufacturing. However, GM confirmed the vehicles will not be produced elsewhere, effectively ending the BrightDrop line.
The move leaves the future of roughly 1,200 unionized workers uncertain, though GM has pledged to work with Unifor and government officials to support employees during the transition. Federal and provincial leaders have already announced the creation of a joint “response group” to explore ways to preserve jobs and stabilize the region’s auto sector.
Industry analysts say the closure underscores the challenges facing automakers as they balance ambitious EV strategies with fluctuating demand and shifting regulations. For Ontario, once touted as a hub for EV innovation, the loss of BrightDrop production is another blow to its auto industry.
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