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Ontario Bets on Reagan’s Legacy in $75M U.S. Anti-Tariff Campaign
Ontario Premier Doug Ford has unveiled a $75-million advertising blitz in the United States aimed at swaying Republican voters against tariffs. The campaign features excerpts from a 1987 speech by former U.S. President Ronald Reagan, in which he denounced tariffs as harmful to innovation, job growth, and consumer prices.
The ads will air on major American networks including Fox, NBC, CBS, and Newsmax, with a particular focus on Republican-held districts. Ford described Reagan as a figure who resonates strongly with U.S. conservatives, making him an ideal messenger for Ontario’s case against protectionist trade policies.
“High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars,” Reagan warns in the ad, echoing concerns that Ontario officials say remain relevant today.
The campaign, which will run through January, is Ontario’s latest effort to highlight the province’s role as a key economic partner to the U.S. and to push back against policies that could disrupt cross-border trade.
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