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Ontario Pulls Anti-Tariff Ads After Trump Halts Trade Talks
Ontario Premier Doug Ford has announced that the province will pause its controversial anti-tariff advertising campaign in the United States following a sharp backlash from President Donald Trump.
The ads, which aired during Major League Baseball World Series broadcasts, featured clips of former U.S. president Ronald Reagan warning against the dangers of tariffs. Trump denounced the campaign as “fake” and “egregious,” accusing Ontario of misrepresenting Reagan’s message. The Reagan Foundation also criticized the use of the footage, noting that permission had not been sought.
Trump’s anger over the ads led him to abruptly suspend Canada-U.S. trade negotiations, escalating tensions between Washington and Ottawa. In response, Ford said the campaign would be paused starting Monday to allow talks to resume.
While defending the ad’s message that tariffs harm both economies, Ford emphasized that Ontario’s priority is to restore dialogue and protect Canadian jobs. “Our intention was always to spark a conversation,” he said, “but we won’t let this stand in the way of trade discussions.”
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