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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...

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Stock Markets: How High Interest Rates Are Hurting Bay Street

                                                    

Bay Street, the financial heart of Canada, is facing a tough challenge as interest rates rise and stock sales slow down. The Bank of Canada has raised its key interest rate four times since July 2020, reaching 1.75% in October 2023. This has made borrowing more expensive for businesses and consumers, dampening the demand for stocks and other riskier assets.

According to data from Bloomberg, equity offerings in Canada have fallen by 32% in the first nine months of 2023 compared to the same period last year. The total value of stock sales was $23.4 billion, the lowest since 2016. The decline was especially sharp in the energy and mining sectors, which have been hit hard by lower commodity prices and environmental regulations.

Some analysts expect the slowdown to continue for the rest of the year and into 2024, as the Bank of Canada signals more rate hikes to curb inflation and cool down the overheated housing market. This could put more pressure on Bay Street firms, which rely on fees from underwriting and advising on stock sales to generate revenue.

However, not all is gloomy for Bay Street. Some sectors, such as technology and health care, have shown resilience and growth potential amid the pandemic and the economic recovery. Some companies, such as Shopify and Lightspeed, have raised billions of dollars in secondary offerings on U.S. exchanges, boosting their valuations and profiles. And some investors, such as pension funds and private equity firms, are still looking for opportunities to buy undervalued or distressed assets in Canada.

The challenge for Bay Street is to adapt to the changing market conditions and find new ways to serve its clients and attract capital. The future may not be as bright as it was before the pandemic, but it is not as dark as it may seem either.


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