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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...
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Canada’s economy continues to sputter in Q4 2023

According to Statistics Canada, Canada’s economy showed no growth in October, remaining unchanged at 0.0% on a monthly basis, which is below analyst expectations of 0.2% growth . This marks the third straight month where economic growth was essentially unchanged. Advance estimates for November showed that GDP increased 0.1% last month, as increases in manufacturing, transportation and warehousing, agriculture, forestry, fishing and hunting were partially offset by decreases in retail trade .

The country’s economic engine continued to sputter in the fourth quarter, according to Royce Mendes, Desjardins’ managing director and head of macro strategy. He expects the economy to post “virtually no growth” in the fourth quarter and continue to stagnate. As more households and businesses feel the impacts of higher interest rates in 2024, we expect Canada to fall into at least a mild recession. So while the economy is sputtering now, it might begin rolling backwards early in the new year.


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