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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...
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Grocery prices to rise by up to 4.5% in 2024, report predicts

 

The annual Canada’s Food Price Report forecasts that the average Canadian family of four will spend $700 more on food in 2024, reaching a total of $16,297.20. The report, which is produced by four Canadian universities, projects that bakery, meat and vegetables will see the highest price increases, up to 7 per cent.

The report attributes the rising food costs to several factors, including interest rates, energy costs, climate change, transportation expenses and geopolitical risk. However, it also notes that the rate of increase is slowing compared to the previous two years, when the COVID-19 pandemic disrupted the food supply chain and caused inflation to spike.

Some essential items, such as dried pasta, sauces and canned goods, could become cheaper in 2024, as grocery chains compete for customers and benefit from lower commodity prices. The report also suggests that families spent less on groceries in 2023 than in 2022, possibly due to higher housing costs and debt levels.

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