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2023 Holiday Season E-Commerce Spending Breaks Records


According to research data from Adobe, online consumer spending broke records over the 2023 holiday season, with consumers spending over $22 billion. This is the largest revenue in the past three years, with value-driven purchases still the focus. Thanksgiving to Cyber Monday saw 22% of purchases, due to the various sales opportunities during that window. Yahoo Finance’s Brooke DiPalma breaks down these numbers and weighs in on the buy now, pay later trends’ role in holiday spending.

The trend of online shopping has been on the rise for years, and the 2023 holiday season was no exception. With the convenience of online shopping, consumers are able to purchase items from the comfort of their own homes. The rise of buy now, pay later options has also made it easier for consumers to make purchases without having to pay the full amount upfront.

Overall, the 2023 holiday season was a success for e-commerce, with record-breaking sales and a focus on value-driven purchases. 

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