McDonald’s Slashes Value‑Meal Prices as Cost‑Conscious Diners Pull Back
McDonald’s is lowering prices on several value‑meal options as more customers cut back on dining out due to rising living costs. The company has seen a noticeable slowdown in visits from budget‑strapped consumers, prompting a renewed push to restore its reputation for affordability. The chain is rolling out reduced pricing on select meals and promoting long‑term price stability in an effort to win back diners who have become increasingly sensitive to fast‑food inflation. Executives say the strategy is designed to reassure customers that McDonald’s remains a reliable low‑cost option at a time when many households are watching their spending more closely. Industry analysts note that fast‑food brands across North America are facing similar pressure, with many consumers choosing to cook at home or limit restaurant visits. McDonald’s hopes that sharper value offerings will help it regain momentum and stand out in a competitive market. As economic pressures continue to shape consumer beh...
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