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Washington Scales Back Regional Footprint Amid Iranian Warnings

Empty airspace over Iran, during a temporary closure of the country's airspace amid concerns about possible military action between the United States and Iran The United States has begun precautionary drawdowns at several military bases across the Middle East after Iranian officials warned neighbouring countries that American facilities could be targeted in the event of a wider conflict. The adjustments focus on relocating non‑essential personnel and reducing exposure as regional tensions continue to rise. Iran’s message to nearby states underscored its concern that any U.S. military action could spill over into the broader region. By cautioning its neighbours, Tehran signaled both its desire to deter potential strikes and its readiness to respond if provoked. U.S. officials described the moves as prudent rather than predictive, emphasizing that the drawdowns do not indicate an imminent operation. Instead, they reflect a shifting security environment in which Washington is recal...
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IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

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