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                                   U.S. President Donald Trump said a deal to end the Iran war could come “soon,”   President Donald Trump said a deal to end the Iran war could come “soon,” a comment that helped calm global markets as the vital Strait of Hormuz remains open to commercial shipping. The waterway, which handles roughly one‑fifth of the world’s oil supply, has been a central concern for investors since the conflict began. With tankers continuing to move through the strait, oil prices have stabilized after weeks of volatility. Analysts note that even the perception of reduced risk in the region can ease pressure on global inflation, particularly in energy‑dependent economies like Canada. For Canadian households, a more stable oil market could help limit further increases in gasoline, transportation, and food costs. Equity markets reacted cautiously but positively,...

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IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

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