Skip to main content

Featured

Ukrainian Strike Targets Key Russian Missile Facility in Deep-Range Operation

    An employee controls an unmanned ground vehicle during an exhibition of Ukrainian drone makers, amid Russia's attack on Ukraine, in an undisclosed location Ukraine says it carried out a long‑range strike against a major Russian ballistic missile production site, marking one of Kyiv’s deepest attacks inside Russian territory since the full‑scale invasion began. According to Ukrainian security officials, the operation targeted a facility involved in manufacturing components for Russia’s Iskander missile systems—munitions frequently used against Ukrainian cities. While Moscow has not confirmed the strike, Russian regional authorities reported explosions and a subsequent fire at an industrial site. Kyiv has increasingly relied on domestically produced long‑range drones and missiles as Western military aid faces delays, and Ukrainian officials framed the attack as part of a broader effort to degrade Russia’s ability to wage war. The strike underscores Ukraine’s evolving stra...

article

IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

Comments