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Israel and Lebanon Agree to 10‑Day Ceasefire as Trump Announces Breakthrough

  Israel and Lebanon Reach 10‑Day Ceasefire Following Trump Announcement Israel and Lebanon have agreed to a 10‑day ceasefire set to begin at 5 p.m. EST, according to U.S. President Donald Trump, who said the truce followed “excellent conversations” with Israeli Prime Minister Benjamin Netanyahu and Lebanese President Joseph Aoun.  The ceasefire comes after more than six weeks of intense fighting between Israel and Hezbollah, the Iran‑backed armed group operating in southern Lebanon. The conflict has resulted in over 2,000 deaths in Lebanon and displaced more than a million residents, while Israel has maintained a 10‑kilometre security zone in southern Lebanon. Trump stated that both leaders agreed to begin the truce to pursue peace, adding that he plans to invite them to the White House for the first direct talks between the two countries since 1983. Lebanese officials have welcomed the ceasefire, though Hezbollah has said its adherence depends on Israel halting all attacks....
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IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

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