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Your weekly brief on what moved Canadian markets — and what to watch next. TSX at a Glance The S&P/TSX Composite Index ended Friday down 0.2% at 33,891 , underperforming its U.S. counterparts as pressure mounted from energy producers and banks amid a busy earnings season. Energy Sector Under Pressure Oil prices remained a key headwind for the week. WTI crude stayed volatile as diplomatic efforts between Iran and the U.S. showed limited progress, keeping inflation risks and supply disruptions front of mind for investors. On the equity side, Canadian Natural Resources and Suncor both dropped around 1.5%, while Imperial Oil sank 4% following its earnings release. TC Energy also fell over 1% after its quarterly report. Banks Feel the Pinch Canada's big banks didn't escape the week unscathed. Heavyweight financial names TD and RBC closed in the red, weighed down by pessimistic spending demand signals highlighted in the domestic GDP report released Thursday. Earni...

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IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

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