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Turkey's Diplomatic Approach: Avoiding Confrontation with Israel in Syria

Turkey has adopted a cautious stance in its involvement in Syria, emphasizing the importance of avoiding direct confrontation with Israel. While tensions in the region remain high due to overlapping interests and military operations, Turkey has expressed its commitment to maintaining stability and preventing escalation. This approach aligns with Ankara's broader strategy of balancing its regional ambitions with the need for diplomatic relations. Israel, on the other hand, has been vocal about its concerns regarding Turkey's growing influence in Syria, particularly in areas close to Israeli borders. Despite these concerns, both nations have refrained from direct military engagement, focusing instead on addressing their respective security challenges through indirect measures. The situation in Syria continues to evolve, with Turkey and Israel navigating a complex web of alliances and rivalries. Their mutual interest in avoiding direct conflict underscores the delicate balance of ...
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IKEA lowers prices in several countries to attract more customers

 

The price cuts, which will take effect from February 1, are part of IKEA’s strategy to boost sales volumes and market share in the wake of the pandemic, which disrupted global supply chains and increased shipping costs. IKEA said it aims to bring prices back to pre-pandemic levels by the end of next year.

Some of the products that will see lower prices are KALLAX storage cubes, BILLY bookcases, and MALM bed frames. IKEA is already selling more of these products in some countries, according to Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

“When you lower the price you also need to see a volume increase,” Oncu said. “Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces.”

IKEA is not the only retailer that is adjusting its prices in response to changing market conditions. Other companies, such as Walmart and Target, have also lowered or raised prices on certain items to cope with inflation and supply chain issues.

IKEA, which operates in 52 markets, said it has invested more than 1 billion euros ($1.08 billion) in price reductions across its markets from September to November. The company also said it is not expecting any major impact from the recent disruptions in the Red Sea, which have affected global freight movements.

IKEA is owned by a separate company, Inter IKEA, which manufactures all IKEA products. Ingka Group is the main global franchisee of IKEA. 

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