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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...

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Tips for building your 2024 investment plan


As we enter the new year, it’s a good time to reevaluate your investment strategies and prepare for the evolving market conditions. Here are some tips to help you build a successful investment plan for 2024:

  • Reevaluate your investment strategies: Experts suggest that now is a good time to reevaluate your investment strategies and prepare for the evolving market conditions. Although Bank of Canada Governor Tiff Macklem has said it is too early to consider rate cuts, the central bank could begin cutting interest rates as early as April or May, according to forecasts from TD. Falling interest rates will be the story of 2024, so it’s important to invest accordingly.
  • Consider low-cost dividend-focused index funds: Investing in low-cost dividend-focused index funds can help you generate passive income at a low cost for life.
  • Be cautious with GICs: Last year, many investors chose to park money in savings or a short-term Guaranteed Investment Certificate (GIC), earning risk-free returns of 5 per cent or more. Although it was an effective strategy in a high-interest-rate environment, GIC rates are already falling, and completely opposite market forces are starting to take shape. Canadians looking to simply protect their cash in 2024 could be in for a “rough year,” potentially missing out on greater gains elsewhere.
  • Prepare for the evolving market conditions: With the market conditions evolving, it’s important to prepare for the changes. Falling interest rates will be the story of 2024, so it’s important to invest accordingly.


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