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CUSMA Not Renewed: What the Trade Deal Impasse Means for Your Wallet

  July 2, 2026 | Trade & Economy The mandatory six-year review of Canada's most important trade agreement came and went this week — and it did not go the way Ottawa hoped. On July 1, U.S. Trade Representative Jamieson Greer confirmed that the United States will not renew the Canada-United States-Mexico Agreement (CUSMA) in its current form, sending the deal into a more uncertain, year-by-year footing right as Canadians are already navigating tariffs, a soft labour market, and a technical recession. Here is what actually happened, why it matters, and what it could mean for your budget in the months ahead. The short version CUSMA isn't dead. It remains legally in force until 2036. But instead of locking in a fresh 16-year term, the deal now shifts into annual reviews, with existing tariffs on steel, aluminum, autos and softwood lumber unresolved for now. What happened on July 1 CUSMA was built with a mandatory joint review every six years. If Canada, the U.S. and Mexico had a...
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Fast-Food Giants Face Earnings Challenges Amid Middle East Boycotts

 


Fast-food giants are finding themselves in a sticky situation as boycotts in the Middle East take a toll on their earnings. Notable players like McDonald’s, Starbucks, and Yum Brands (the parent company of 

In its fourth-quarter earnings report, McDonald’s reported a rare sales miss. Sales in its international licensed markets and corporate sector, including the Middle East, grew by a mere 0.7%, a stark contrast to the robust 16.5% growth seen the previous year. The culprit? The ongoing war in Gaza. The conflict has impacted several markets in the Middle East, leading to a material hit on McDonald’s earnings. The company’s president and CEO, Chris Kempczinski, acknowledged the challenges faced by markets both within and outside the region due to the war and associated misinformation. A viral photo of a McDonald’s franchise in Israel donating free meals to soldiers fueled calls for a boycott, further affecting sales in Middle Eastern and Muslim-majority markets like Indonesia and Malaysia.

Starbucks, too, is feeling the pinch. The coffee giant is forecasting slower growth for the rest of the year, a projection even lower than what analysts had predicted. The company’s earnings have been impacted by the same geopolitical tensions that have affected other fast-food chains. As anti-war activists around the world call for an end to the conflict, companies perceived to have supported Israel or suppressed pro-Palestinian speech on social media are facing scrutiny. Starbucks finds itself caught in the crossfire, with its financial performance reflecting the strain.

Yum Brands, the parent company of Taco Bell, also reported a hit to fourth-quarter sales. The Middle East boycotts have affected the company’s bottom line, emphasizing the interconnectedness of global events and corporate earnings. As the conflict in Gaza continues, businesses like Yum Brands are navigating the delicate balance between their operations and public sentiment.

Burgers aren’t supposed to be political, but recent events have blurred those lines. Fast-food chains, once seen as neutral spaces for quick meals, are now caught up in geopolitical tensions. As the war in Gaza persists, companies must grapple with the impact of their actions and statements. For McDonald’s, Starbucks, and Yum Brands, the Middle East boycotts serve as a stark reminder that even a Happy Meal can carry unintended consequences.


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