Food prices have been rising steadily in Canada due to various factors, such as supply chain disruptions, labour shortages, poor weather, tariffs, and higher input costs. Many consumers are feeling the pinch and looking for ways to reduce their grocery bills without compromising on nutrition and quality.
One option that is gaining popularity is buying imperfect produce, also known as ugly, misshapen, or surplus fruits and vegetables. These are the products that are rejected by mainstream retailers because they do not meet the strict cosmetic standards of the industry, but are still fresh, tasty, and safe to eat.
According to a report by researchers at four Canadian universities, Canadians waste about 11.2 million metric tonnes of food every year, equivalent to $49.5 billion. Much of this waste happens at the farm level, where farmers have to discard or plow under imperfect produce that they cannot sell. This not only results in lost income for farmers, but also contributes to greenhouse gas emissions and environmental degradation.
However, a new crop of online grocers is trying to change this situation by connecting consumers with imperfect produce at discounted prices. Companies like Eat Impact, Spud, and Flashfood offer home delivery of boxes or bags of assorted fruits and vegetables that are either ugly, surplus, or nearing their best-before date. Customers can save up to 50% on their purchases compared to traditional stores, while also helping to reduce food waste and support local farmers.
Some of the benefits of buying imperfect produce include:
- Saving money: Imperfect produce is cheaper than regular produce, allowing consumers to stretch their grocery budget and buy more fresh food.
- Eating healthy: Imperfect produce is just as nutritious and delicious as regular produce, and sometimes even more so, as some studies have shown that blemished fruits and vegetables may have higher levels of antioxidants and phytochemicals.
- Fighting food waste: Imperfect produce helps to divert edible food from landfills, where it would emit methane, a potent greenhouse gas. It also helps to conserve water, energy, and other resources that are used to grow, harvest, transport, and store food.
- Supporting local farmers: Imperfect produce gives farmers an alternative market for their products, allowing them to earn more income and reduce their losses. It also helps to promote biodiversity and crop diversity, as farmers can grow more varieties of fruits and vegetables without worrying about their appearance.
Buying imperfect produce is a win-win situation for consumers, farmers, and the environment. It is a simple and effective way to save money and fight food waste, while also enjoying fresh and healthy food.
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