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Shopify Just Pushed the TSX to a Record — Should You Be Buying, or Is It Too Late?

  Published August 6, 2026 If you glanced at the markets on Wednesday and saw the TSX hit another record high, there's a good chance one company did most of the heavy lifting: Shopify. The S&P/TSX Composite closed up 344.83 points, or 1%, at 36,146.42 on August 5 — its second straight record close. Shopify shares jumped 16.5%, their biggest one-day move in a year, after the Ottawa-based e-commerce company beat earnings expectations and issued a stronger-than-expected outlook for the rest of the year. Gold miners added to the rally too, as bullion prices climbed. What It Means for You: If you own a Canadian equity index fund or ETF in your RRSP or TFSA, you almost certainly own a slice of this move already — whether you meant to or not. What actually happened Shopify reported second-quarter revenue of $3.58 billion (U.S.), up 34% from a year earlier and well ahead of the roughly $3.45 billion analysts expected. Adjusted earnings came in at $0.42 a share versus the $0.40 expecte...
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The 30-30 Rule: A Simple Strategy to Boost Your Savings


Saving money can be challenging, especially when faced with tempting impulse purchases. The 30-30 Rule is a straightforward approach that helps you manage your finances more effectively. Let’s dive into the details.

What Is the 30-30 Rule?

The 30-30 Rule involves allocating your income into specific categories:

  1. Essential Expenses (30%): Allocate 30% of your after-tax income to cover necessities like groceries, transportation, utilities, and healthcare.
  2. Homeownership Expenses (30%): Set aside another 30% for homeownership costs, such as rent or mortgage payments.
  3. Financial Goals (30%): Use 30% of your income to build an emergency fund, contribute to long-term savings, pay off debts, or invest.
  4. Remaining 10%: The last 10% is flexible—use it for discretionary spending, entertainment, or other personal preferences.

How to Implement the Rule

  1. Calculate Your After-Tax Income: Start by determining your monthly income after taxes.
  2. Divide by 10: Allocate 30% to each of the three main categories (essential expenses, homeownership expenses, and financial goals). The remaining 10% is for discretionary spending.
  3. Automate Your Savings: Set up automatic transfers to separate accounts for each category. This ensures consistency and discipline.
  4. Review and Adjust: Regularly assess your spending and adjust as needed. If you consistently overspend in one area, consider reallocating funds.

Benefits of the 30-30 Rule

  • Simplicity: The rule is easy to understand and implement.
  • Balanced Approach: It ensures you cover essentials, invest in your future, and enjoy some flexibility.
  • Financial Discipline: By automating savings, you build good habits.

Remember, the 30-30 Rule isn’t rigid; adapt it to your unique situation. Whether you’re saving for a rainy day, a dream vacation, or retirement, this rule can help you stay on track. 

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