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Birkenstock Targets Counterfeiters in India with Court-Backed Factory Raids

German footwear giant Birkenstock has launched a major legal offensive in India to combat the growing trade in counterfeit sandals. Following an internal investigation that uncovered fake Birkenstock products being manufactured in and around Agra, the company filed an infringement lawsuit in the Delhi High Court in May. The court responded swiftly. On May 26, Judge Saurabh Banerjee authorized ten court-appointed commissioners to conduct surprise inspections of suspected factories in Agra and New Delhi. These visits, now completed, resulted in the seizure and sealing of allegedly fake products bearing Birkenstock branding. The judge noted that the counterfeit sandals were nearly indistinguishable from genuine ones, posing a serious risk of deceiving consumers. The next hearing in the case is scheduled for October 6. Birkenstock’s crackdown comes amid a broader wave of intellectual property enforcement in India’s footwear industry, with brands like Crocs and Prada also pursuing legal act...

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The 30-30 Rule: A Simple Strategy to Boost Your Savings


Saving money can be challenging, especially when faced with tempting impulse purchases. The 30-30 Rule is a straightforward approach that helps you manage your finances more effectively. Let’s dive into the details.

What Is the 30-30 Rule?

The 30-30 Rule involves allocating your income into specific categories:

  1. Essential Expenses (30%): Allocate 30% of your after-tax income to cover necessities like groceries, transportation, utilities, and healthcare.
  2. Homeownership Expenses (30%): Set aside another 30% for homeownership costs, such as rent or mortgage payments.
  3. Financial Goals (30%): Use 30% of your income to build an emergency fund, contribute to long-term savings, pay off debts, or invest.
  4. Remaining 10%: The last 10% is flexible—use it for discretionary spending, entertainment, or other personal preferences.

How to Implement the Rule

  1. Calculate Your After-Tax Income: Start by determining your monthly income after taxes.
  2. Divide by 10: Allocate 30% to each of the three main categories (essential expenses, homeownership expenses, and financial goals). The remaining 10% is for discretionary spending.
  3. Automate Your Savings: Set up automatic transfers to separate accounts for each category. This ensures consistency and discipline.
  4. Review and Adjust: Regularly assess your spending and adjust as needed. If you consistently overspend in one area, consider reallocating funds.

Benefits of the 30-30 Rule

  • Simplicity: The rule is easy to understand and implement.
  • Balanced Approach: It ensures you cover essentials, invest in your future, and enjoy some flexibility.
  • Financial Discipline: By automating savings, you build good habits.

Remember, the 30-30 Rule isn’t rigid; adapt it to your unique situation. Whether you’re saving for a rainy day, a dream vacation, or retirement, this rule can help you stay on track. 

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