Skip to main content

Featured

AIR MILES Is Gone. Here's What Actually Earns You Travel Now

  If you've been holding onto a Air Miles card waiting to redeem for a flight, the program you signed up for doesn't exist anymore — and the cards that replaced it aren't the best game in town. If you searched "best AIR MILES credit card" and landed here, there's something you need to know first: there is no such thing anymore. AIR MILES, the loyalty program that's been part of Canadian wallets since 1992, officially became BMO Blue Rewards on June 2, 2026. BMO had already stopped issuing new AIR MILES cards back in January, and every collector's Miles converted automatically into Blue Points at a rate of roughly 1 Air Mile to 15.79 Blue Points — no action needed, no lost value. That's good news if you're a longtime collector sitting on a pile of Miles. It's less good news if you were hoping to earn free flights that way going forward, because Blue Rewards was built to compete with PC Optimum and Scene+ — grocery, gas, and everyday spendi...
Post a Comment
Read more

article

Labels

Generational Shift: Understanding the New Age Boundaries for Millennials, Gen Z, and Gen Alpha

 

In a world where generational identities play a significant role in shaping societal dynamics, the Pew Research Center has updated the birth year classifications for Millennials, Gen Z, and Gen Alpha, marking a pivotal shift in how we understand these cohorts.

  • Millennial Milestone: Previously defined as those born between 1981 and 1996, Millennials are now recognized as individuals who have experienced key historical events like 9/11 and the 2008 recession during formative years.

  • Gen Z Grows Up: With birth years set from 1997 to 2012, Gen Z has emerged as a powerful economic and cultural force, influencing fashion trends, political movements, and popular memes.

  • Alpha’s Arrival: The newest generation, Gen Alpha, includes those born from 2010 to 2025. This cohort is growing up in a tech-saturated environment, earning them the moniker ‘Generation Glass’ due to their seamless integration with technology.

  • Economic and Social Impact: These revised guidelines not only reflect changes in technology and global events but also signal shifts in consumer behavior, market trends, and social movements that will shape the future landscape.

As we navigate through these changes, it’s essential to understand the characteristics and experiences that define each generation, allowing for better communication, marketing strategies, and societal cohesion. The redefined age boundaries serve as a guide to understanding the evolving generational narrative and its implications for years to come.

Labels:

Comments

Post a Comment