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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...
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Liberals Unveil Ambitious Plan to Address Housing Crisis: 3.9 Million Homes by 2031

 

The federal Liberals have stepped up their commitment to tackle the housing crisis head-on. Their comprehensive plan aims to address a spectrum of housing affordability challenges faced by Canadians, from the elusive dream of homeownership to soaring rental costs and homelessness. Here are the key highlights of their ambitious strategy:

  1. Tax Incentives for Homebuilding:

    • The federal government plans to increase the capital cost allowance rate for apartments from 4% to 10%. This move will empower builders to write off more expenses on their taxes.
    • Additionally, the GST exemption on rentals will extend to student residences built by public universities, colleges, and school authorities.

  2. Funding to Combat Homelessness:

    • Communities across the country grapple with encampments and limited shelter spaces. To address this, the Liberal government is allocating an additional $1 billion over four years to the Reaching Homes program—a federal homelessness initiative.
    • An extra $250 million is earmarked to help communities transition people from encampments into stable housing.

  3. Historic Shift in Land Use:

    • The Liberals pledge to revolutionize how public lands are utilized for housing. Rather than selling off land, they aim to make more of it available for home construction through leasing arrangements.

  4. A Call to Action:

    • Ottawa emphasizes that solving the national housing crisis requires collaboration among all levels of government. Housing Minister Sean Fraser underscores the need for joint efforts and incentives to achieve this critical task.

Prime Minister Justin Trudeau aptly describes this plan as “a scale not seen in generations.” With nearly 3.9 million homes envisioned by 2031, the Liberals are committed to reshaping Canada’s housing landscape and ensuring that every Canadian has a place to call home.

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