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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...
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Anticipation and Reaction to Fed’s Rate Decision

 


As investors braced for the U.S. Federal Reserve’s decision, North American stock markets experienced a mixed close. The Fed maintained its key interest rate at 5.25%-5.50%, leaving the future of rate cuts uncertain. Despite this, the S&P 500 and Nasdaq dipped, while the Dow Jones and S&P/TSX Composite saw modest gains.

Fed Chair Jerome Powell’s press conference offered a glimmer of hope as he dismissed the likelihood of an immediate rate hike, causing a surge in market optimism. He acknowledged the persistent issue of inflation but expressed confidence in the progress towards the 2% target.

The labor market showed signs of normalization, with job openings at a three-year low2. Meanwhile, the earnings season is more than halfway through, with a majority of S&P 500 companies surpassing consensus expectations.

In the corporate landscape, AMD’s AI chip sales forecast led to a 9% drop in its shares, while Amazon’s AI-driven cloud growth pushed its stock up by 2.2%. Johnson & Johnson plans to proceed with a multi-billion-dollar lawsuit settlement, and Starbucks faced a significant sales forecast cut.

The energy sector took a hit due to falling oil prices and a potential Middle East ceasefire, while uranium miners saw a boost from a U.S. ban on Russian imports. Canadian manufacturing activity continued to contract, reflecting ongoing economic challenges.

In summary, the market’s response to the Fed’s decision was a complex interplay of anticipation, relief, and sector-specific movements, highlighting the intricate dynamics of financial markets.

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