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Markets Hold Steady as Iran Deal Hopes Lift Sentiment — April 14, 2026

MoneySavings.ca  ·  Daily Market Brief Tuesday, April 14, 2026  ·  Morning Edition Markets hold steady as Iran deal hopes lift sentiment S&P 500 Futures 6,936 ▲ +0.20% Nasdaq Futures 25,647 ▲ +0.40% Dow Futures 48,501 ▲ +0.16% WTI Crude $96.31 ▼ −2.80% easing North American markets are poised for a steady open on Tuesday as investors grow cautiously optimistic about a potential U.S.-Iran agreement. U.S. stock futures held firm after the major averages posted strong gains the previous session, with the S&P 500 fully erasing its war-driven losses. Oil prices offered some relief for consumers, with WTI crude pulling back nearly 3% to around $96.31 per barrel — easing from Monday's spike above $104. Asian markets also opened higher overnight, with Japan's Nikkei 225 rising 2.43% and Hong Kong's Hang Seng gaining 1%, both t...
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Amazon Prime Day Sales Projected to Reach $14 Billion: A Shopping Extravaganza

 

Shoppers are gearing up for Amazon’s annual Prime Day, a two-day shopping event that’s expected to break records. According to projections from Adobe Analytics, a firm specializing in e-commerce transaction data, consumers are likely to spend approximately $14 billion during this year’s Prime Day.

What to Expect:

  • Date: Prime Day typically takes place in July, but this year, Amazon shifted it by five days on the calendar.
  • Sales Momentum: Day 1 of Prime Day 2023 already set a sales record, although Amazon doesn’t disclose total figures. Last year, shoppers spent $12.7 billion during Prime Day, a 6.1% increase from the previous year.
  • Back-to-School Bargains: Prime Day has become a season for savvy shoppers seeking deals on back-to-school essentials like clothing, electronics, and dorm supplies.
  • Competition: Rivals like Walmart and Target are launching their own July discounts to compete with Amazon’s shopping extravaganza.
  • Consumer Behavior: After years of high inflation, shoppers are now more willing to spend, using Prime Day as an opportunity to shop for back-to-school items.

In summary, Prime Day isn’t just about discounts; it’s a retail phenomenon that transforms July into a bargain-hunting season. As consumers flock to Amazon, other retailers are vying for a slice of the $38.8 billion projected to be spent on back-to-school merchandise this summer. So, get ready to click and save during this shopping bonanza! 

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