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The Fed Decides Wednesday — Here's What It Means for Your Mortgage, the Loonie, and Your RRSP

  Monday, July 27, 2026 The U.S. Federal Reserve hands down its rate decision at 2 p.m. ET on July 29. For most Canadians it will feel like background noise. It isn't — here's the plain-language version of why it touches your mortgage, your cross-border spending, and whatever's sitting in your RRSP. The short version: Markets are pricing roughly a two-in-three chance the Fed holds its rate at 3.50%–3.75% on Wednesday. That's not the story. The story is that this is one of the least certain "sure thing" holds in years — and Chair Kevin Warsh's press conference at 2:30 p.m. ET could matter more than the decision itself. Why this meeting is different The Fed has held its benchmark rate steady at 3.50%–3.75% through every meeting so far in 2026. On paper, Wednesday should be more of the same. Under the hood, it's messier. Persistent inflation, running well above the Fed's 2% target for a fifth straight year, has kept a rate hike on the table. The oil-...
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Amazon Prime Day Sales Projected to Reach $14 Billion: A Shopping Extravaganza

 

Shoppers are gearing up for Amazon’s annual Prime Day, a two-day shopping event that’s expected to break records. According to projections from Adobe Analytics, a firm specializing in e-commerce transaction data, consumers are likely to spend approximately $14 billion during this year’s Prime Day.

What to Expect:

  • Date: Prime Day typically takes place in July, but this year, Amazon shifted it by five days on the calendar.
  • Sales Momentum: Day 1 of Prime Day 2023 already set a sales record, although Amazon doesn’t disclose total figures. Last year, shoppers spent $12.7 billion during Prime Day, a 6.1% increase from the previous year.
  • Back-to-School Bargains: Prime Day has become a season for savvy shoppers seeking deals on back-to-school essentials like clothing, electronics, and dorm supplies.
  • Competition: Rivals like Walmart and Target are launching their own July discounts to compete with Amazon’s shopping extravaganza.
  • Consumer Behavior: After years of high inflation, shoppers are now more willing to spend, using Prime Day as an opportunity to shop for back-to-school items.

In summary, Prime Day isn’t just about discounts; it’s a retail phenomenon that transforms July into a bargain-hunting season. As consumers flock to Amazon, other retailers are vying for a slice of the $38.8 billion projected to be spent on back-to-school merchandise this summer. So, get ready to click and save during this shopping bonanza! 

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