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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...
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Canadian Rent Market Cools: Average Asking Rent Hits 18-Month Low

Canada’s rental market is showing signs of relief for tenants as average asking rents fell to $2,100 in January 2025—an 18‐month low that represents a 4.4% year-over-year decline.

This marks the fourth consecutive month of annual decreases following 38 straight months of rising rents, indicating a potential turning point in the market.

The drop was most pronounced in the secondary rental market, with condo apartments decreasing by 6.5% and houses and townhomes by 8.9%, while purpose-built rental apartments experienced a modest decline of just 1.7%.

Urbanation President Shaun Hildebrand attributed the downward trend to heightened economic risks, a slowdown in international population inflows, and multi-decade highs in apartment completions, all of which are contributing to improved affordability for renters.

Regional differences remain notable: Ontario recorded the steepest decline, with apartment rents dropping 5.2% to an average of $2,329, whereas British Columbia—despite a 2.6% decrease—remains the priciest rental market at $2,463.

Despite these declines, current rental prices are still 5.2% higher than they were two years ago and 16.4% above rates from three years ago, underscoring persistent pressures in the market.

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