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Canadians Are Feeling Less Squeezed — But Fraud Is Rewriting How We Manage Credit

  New data from TransUnion's Q2 2026 Canada Consumer Pulse Study, released July 22, 2026 There's a small but real shift happening in Canadian households right now. After years of headlines about affordability and inflation, a new survey suggests things are slightly less bleak — but Canadians aren't relaxing. They're getting more careful, and increasingly, more worried about fraud than about their credit score. TransUnion's newest Consumer Pulse Study, out today, paints a picture of a country cautiously exhaling — while quietly tightening the locks on its financial front door. The Good News: A Little More Breathing Room For the first time in a while, the numbers aren't all doom. Roughly a quarter of Canadians surveyed said their household income rose over the past three months, and nearly one in four say their finances are running better than they expected this year — the best reading TransUnion has recorded in the past 12 months. Optimism is edging up too: 45% ...
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Market Turmoil as U.S. Consumer Confidence Plummets

In a dramatic turn of events, U.S. consumer confidence experienced its steepest decline in three and a half years, sending shockwaves through the stock market. The Conference Board reported that its Consumer Confidence Index fell to 98.3 in February, down from 105.3 in January. This seven-point drop marks the largest single-month decline since August 2021.

The decline in consumer confidence has been attributed to a mix of factors, including rising inflation, concerns over tariffs, and uncertainty surrounding the policies of President Donald Trump. Stephanie Guichard, senior economist for Global Indicators at The Conference Board, noted that consumers became increasingly pessimistic about future business conditions and less optimistic about future income.

The impact of this decline was felt across the stock market, with major indices experiencing significant losses. The Nasdaq Composite Index tumbled 1.4%, while the S&P 500 shed 0.5%. Investors are now closely watching upcoming economic data releases, particularly Friday's inflation report, for further insights into the state of the U.S. economy.

As consumer confidence wanes, the outlook for the U.S. economy remains uncertain. The potential for a recession looms large, with the Conference Board's expectations index dropping below the threshold that typically signals a recession ahead. For now, both consumers and investors are left grappling with the implications of this sudden shift in sentiment.


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