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Lindt's Sweet Strategy: Avoiding Tariffs with European Supply
Swiss chocolate maker Lindt & Sprüngli has announced a strategic shift in its supply chain to sidestep Canadian tariffs imposed in response to U.S. customs duties. Previously, Lindt sourced 50% of its chocolates for Canada from the United States, with the remainder coming from Europe. However, to avoid the financial impact of these tariffs, the company plans to source 100% of its Canadian supply from Europe.
CEO Adalbert Lechner emphasized that this move ensures Lindt's business in Canada, one of its top ten markets, remains unaffected by the trade conflict. While transporting chocolates from Europe will be slightly more expensive, it is still more cost-effective than facing tariffs. Additionally, products labeled as "Made in Europe" may resonate better with Canadian consumers than those from the U.S.
Lindt has already built up inventories in Canada to facilitate this transition, which is expected to be completed by mid-year. This proactive approach highlights the company's commitment to maintaining its market position and delivering its beloved chocolates to Canadian customers without disruption.
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