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Canadian Tire Acquires Hudson’s Bay Brands in $30M Deal
In a significant move for Canadian retail, Canadian Tire Corp. Ltd. has announced its acquisition of Hudson’s Bay’s intellectual property for $30 million. The deal includes the Hudson’s Bay brand, its iconic multicolored stripes motif, its coat of arms, and other brand trademarks.
Canadian Tire, which owns SportChek, Party City, Mark’s, and Pro Hockey Life, will now have the rights to sell products under these names at its 1,700 stores. The exchange also includes houseware brands Gluckstein and Distinctly Home, as well as discount brand Zellers and apparel line Hudson North.
Canadian Tire CEO Greg Hicks described the acquisition as both strategic and patriotic, emphasizing the importance of keeping these brands within Canadian ownership. Hudson’s Bay CEO Liz Rodbell echoed this sentiment, expressing confidence that Canadian Tire will be a strong steward of the 350-year-old HBC legacy.
The sale, which is expected to close this summer, still requires court approval. Canadian Tire is likely to integrate Hudson’s Bay’s brands into its existing stores, ensuring that the historic HBC stripes continue to be a recognizable part of Canadian retail.
This acquisition follows Hudson’s Bay’s filing for creditor protection in March, citing financial struggles due to pandemic recovery, lower downtown traffic, and trade tensions with the U.S.. Unable to secure funding to sustain its 80 Bay stores and 16 Saks locations, the company began liquidating its assets and searching for ways to preserve its legacy.
With Canadian Tire stepping in, Hudson’s Bay’s historic brands will continue to thrive under new ownership, marking a new chapter for one of Canada’s most iconic retailers.
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