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Commander-in-Chic: Trump’s Fragrance Sparks Buzz and Backlash
In a move that blends branding with bravado, President Donald Trump has unveiled his latest product: a luxury fragrance line dubbed “Victory 45-47”, a nod to his two non-consecutive presidential terms. The colognes and perfumes, priced at $249 a bottle, are marketed as symbols of “Winning, Strength, and Success” and come encased in gold-colored bottles shaped like miniature Trump statues.
While the launch has energized his loyal base and added another item to the ever-expanding Trump merchandise empire, critics are raising eyebrows over the timing and ethics. The announcement came just as debates heat up over proposed budget cuts to healthcare and social programs, prompting accusations of profiteering from the presidency.
Senator Mark Warner called it “grifting in plain sight,” while others questioned whether the president’s business ventures blur the line between public service and personal gain. The White House has declined to comment.
Despite the controversy, the fragrance is already trending online, with reactions ranging from mockery to admiration. Fragrance reviewers describe the men’s scent as “woody and spicy,” while the women’s version leans “citrusy with a vanilla base” — though some note its short-lived wear.
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